From her childhood days, she could already glimpse that her destiny was intertwined with the magic of dressing princesses on the most important day of their lives. One spring afternoon, while playing among ladybirds and grasshoppers, a spark of inspiration illuminated her. Cupid's arrow guided her towards her purpose: turning childhood dreams into a wonderful reality.
Over the years, her determination grew, transforming every challenge into a stepping stone towards realising her desires.
With time, Susana found in jewellery the perfect medium to narrate her dreams: a reflection of her inner world and personality, emerging from a narrative that blends childhood innocence with adult wisdom. Always with a fairy-tale touch.
She was supported by the certainty that growing up was not about abandoning childhood fantasies, but rather making them a reality. One simply had to keep one's feet on the ground, heart happy, and head in the clouds.
Meanwhile, the Suma team, with their expert hands, shaped tiny works of art: luminous objects of desire. Their mission was to demonstrate that beauty is not an exact science, but something simply perfect.
Transforming a modest workshop into a renowned jewellery brand is only possible with a journey marked by passion and intuition.
Once upon a time
SUMA CRUZ was founded over fifteen years ago, though it was around 2017 that we fully embraced the design and artisanal creation of jewellery. When Susana Cruz started, her audience was brides – she designed and crafted bespoke crowns when hardly anyone else did, but many were starting to demand them. Until she ventured into what she had always wanted: jewellery. “From a young age, I knew I wanted to be a designer, and the family tradition guided me towards the path of jewellery. From an early age, I understood the (emotional) value and appreciation that jewellery pieces deserve” – Susana Cruz, Founder and Creative Director.
Suma Cruz... where accessories are the main attraction
SUMA CRUZ was born with the goal of making accessories the main attraction. With the idea of creating designed jewellery pieces, following traditional jewellery processes. With the conviction of elevating costume jewellery to the luxury market. With the excitement of reaching women of all styles and dressing them from head to toe. With the certainty that growing up is not about putting aside childhood fantasies but rather making them real. One simply needs to keep their feet on the ground, heart happy, and head in the clouds.
More is more
“I have always believed in the power of jewellery; I am drawn to it. SUMA CRUZ reflects the influence of my life, my tastes… My inspiration always comes from nature, indigenous and tribal cultures. A piece of jewellery can change your look, whatever it may be, but it is important to know how to combine them. Not everything goes.”
This conception of accessories fosters a sense of durability and a lasting, intimate relationship with the brand.
Fantasy and history in every detail
“In my mind, there is fantasy, which translates into my work. The story behind the collections and the inspiration for the designs are a reflection of my inner world and personality, emerging from a narrative that is both childlike and mature. Always with a fairy-tale touch.”
We want to convey that the jewellery clients wear tells a story. We aim to capture the spirit of fairy tales in jewellery pieces, making them unique. We seek to create a link between the earthly and the fantastic.
Craftsmanship… or the magic of a jewellery workshop in the heart of Madrid.
In our workshop in Madrid, magic comes to life. Each member of our team contributes their know-how, creating small works of art with their hands. The process is lengthy and beautiful: every step of our manufacturing process is manual and follows traditional jewellery techniques, supported by new technologies.
SUMA CRUZ designs high-end costume jewellery with artisanal craftsmanship and distinctive design, creating both contemporary and timeless pieces, giving rise to the most innovative aesthetics in the industry.
The collections follow a baroque style that invites mixing: crowns and combs, earrings and ear cuffs, chokers, pendants and breastplates, belts, bracelets, gloves and anklets, rings; all to dress those who dare from head to toe.
